BRAND IDENTITY
Crafting a Strong Brand Identity Is Essential for Standing Out in the Market
A brand identity encompasses all the visual and tangible elements that represent a company's values and personality. It's how a brand communicates its essence to the world and connects with its audience on a deeper level. At Unbound, we understand that a compelling brand identity is crucial for making a lasting impression in a crowded marketplace.
During the Curation phase of our three-phase process, we focus on developing a cohesive and impactful brand identity that aligns with the strategy established earlier.
identity PROCESS
Visual Identity Development
We craft a comprehensive visual language, including logo design, color palettes, and typography. This ensures consistency and creates a recognizable presence.
Brand Messaging
and Voice
Defining the brand's tone of voice and messaging guidelines helps maintain authentic communication that resonates with the target audience.
Iconography
and Imagery
Custom icons and imagery treatments are created to enhance visual storytelling and reinforce brand recognition.
Brand Style
Guide Creation
We develop detailed brand style guides that serve as a blueprint for all future communications and designs, ensuring the brand remains consistent over time.
STRATEGY PROCESS
Discovery
and Research
Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.
brand audit
and analysis
Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.
strategic framework development
Based on our findings, we develop a strategic framework that outlines your brand's vision, mission, values, and positioning. This framework serves as a foundation for all branding efforts, guiding your brand's communication and
visual identity
creative
execution
With a clear strategy in place, we move into the creative phase, where we develop your brand's visual identity, including logo design, color palette, typography, and imagery. We ensure that every element reflects your brand's personality and resonates with your audience.
implementation
and monitoring
We assist in implementing brand strategy across all channels, ensuring consistency and alignment with your strategic goals. We also set up monitoring tools to track performance and make necessary adjustments to optimize brand impact.
BRAND identity OFFERING
Rebranding
By carefully strategizing and executing the rebranding process, we help maintain brand equity while introducing fresh elements that engage both existing and new customers. Our goal is to ensure that the rebranded identity not only reflects the current state of the business but also paves the way for future growth.
Marketing Strategy
Marketing Strategy involves creating a comprehensive plan to reach and engage your target audience effectively, aligning marketing efforts with your brand identity and business goals to drive growth and success.
Logo Design
Logo Design involves creating a unique and memorable symbol that captures a brand's identity, enhancing recognition and establishing a strong visual presence in the market.
Style guide Development
Style Guide Development involves creating a comprehensive set of guidelines that ensure consistency in a brand's visual and verbal communication, maintaining a cohesive identity across all platforms and media.
ID Systems
ID Systems involve creating a cohesive set of visual elements that represent a brand consistently across all platforms, enhancing recognition and ensuring a unified and professional appearance.
Typography
Type Palette involves selecting and defining a consistent set of fonts and typographic styles that reflect a brand's identity, ensuring cohesive and effective visual communication across all platforms.
Color Palette Development
Color Palette Development involves creating a distinctive set of colors that represent a brand consistently across all visual materials, enhancing recognition and conveying the brand's personality and values.
Iconography
Iconography involves designing custom icons that enhance brand communication by simplifying complex information and creating a consistent visual language across all platforms.
photography art direction
Photography Art Direction involves developing the creative vision and guidelines for a brand's imagery, ensuring all photographic content aligns with the brand identity and effectively communicates its message.