Unbound "Un" Logo Mark design

Brand Identity

Crafting a Strong Brand Identity Is Essential for Standing Out in the Market

A brand identity encompasses all the visual and tangible elements that represent a company's values and personality. It's how a brand communicates its essence to the world and connects with its audience on a deeper level. At Unbound, we understand that a compelling brand identity is crucial for making a lasting impression in a crowded marketplace.

During the Curation phase of our three-phase process, we focus on developing a cohesive and impactful brand identity that aligns with the strategy established earlier.

OUR BRAND
identity PROCESS

Visual Identity Development

We craft a comprehensive visual language, including logo design, color palettes, and typography. This ensures consistency and creates a recognizable presence.

Brand Messaging
and Voice

Defining the brand's tone of voice and messaging guidelines helps maintain authentic communication that resonates with the target audience.

Iconography
and Imagery

Custom icons and imagery treatments are created to enhance visual storytelling and reinforce brand recognition.

Brand Style
Guide Creation

We develop detailed brand style guides that serve as a blueprint for all future communications and designs, ensuring the brand remains consistent over time.

OUR BRAND
STRATEGY PROCESS
01

Discovery
and Research

Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.

02

brand audit
and analysis

Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.

03

strategic framework development

Based on our findings, we develop a strategic framework that outlines your brand's vision, mission, values, and positioning. This framework serves as a foundation for all branding efforts, guiding your brand's communication and
visual identity

04

creative
execution

With a clear strategy in place, we move into the creative phase, where we develop your brand's visual identity, including logo design, color palette, typography, and imagery. We ensure that every element reflects your brand's personality and resonates with your audience.

04

implementation
and monitoring

We assist in implementing brand strategy across all channels, ensuring consistency and alignment with your strategic goals. We also set up monitoring tools to track performance and make necessary adjustments to optimize brand impact.

SUB-SERVICES OF OUR
BRAND identity OFFERING

Rebranding

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By carefully strategizing and executing the rebranding process, we help maintain brand equity while introducing fresh elements that engage both existing and new customers. Our goal is to ensure that the rebranded identity not only reflects the current state of the business but also paves the way for future growth.

Marketing Strategy

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Marketing Strategy involves creating a comprehensive plan to reach and engage your target audience effectively, aligning marketing efforts with your brand identity and business goals to drive growth and success.

Logo Design

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Logo Design involves creating a unique and memorable symbol that captures a brand's identity, enhancing recognition and establishing a strong visual presence in the market.

Style guide Development

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Style Guide Development involves creating a comprehensive set of guidelines that ensure consistency in a brand's visual and verbal communication, maintaining a cohesive identity across all platforms and media.

ID Systems

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ID Systems involve creating a cohesive set of visual elements that represent a brand consistently across all platforms, enhancing recognition and ensuring a unified and professional appearance.

Typography

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Type Palette involves selecting and defining a consistent set of fonts and typographic styles that reflect a brand's identity, ensuring cohesive and effective visual communication across all platforms.

Color Palette Development

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Color Palette Development involves creating a distinctive set of colors that represent a brand consistently across all visual materials, enhancing recognition and conveying the brand's personality and values.

Iconography

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Iconography involves designing custom icons that enhance brand communication by simplifying complex information and creating a consistent visual language across all platforms.

photography art direction

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Photography Art Direction involves developing the creative vision and guidelines for a brand's imagery, ensuring all photographic content aligns with the brand identity and effectively communicates its message.

Selected Work

001

Kvinna Studio

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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

View Full Project
An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas Made by Unbound Brand Consultants
002

The Ouachitas

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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

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Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

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Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

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Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors Made by Unbound Branding Company
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

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Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company
007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral by Unbound Branding Agency
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas by Unbound Branding Agency
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic by Unbound Branding Agency

Selected Work

001

Kvinna Studio

View More

Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

View Full Project
An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas Made by Unbound Brand Consultants
002

The Ouachitas

View More

The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

View Full Project
Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
003

MedTrust Health Alliance

View More

MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

View Full Project
Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
004

Handle Barbershop

View More

Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

View Full Project
Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
005

Fletcher Sparrow Capital Management

View More

Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

View Full Project
Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors Made by Unbound Branding Company
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
006

Better Fellas

View More

Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

View Full Project
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company
007

Poco's Beer, Wine, and Spirits

View More

Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

View Full Project
Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral by Unbound Branding Agency
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas by Unbound Branding Agency
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic by Unbound Branding Agency