Unbound "Un" Logo Mark design

Iconography

Creating Unique Icons to Enhance Brand Communication

Iconography involves designing custom icons that represent your brand's concepts, services, and values in a visually engaging way. Custom icons are powerful tools for simplifying complex information, enhancing user experience, and adding a unique visual element to your brand identity.

Well-crafted icons can quickly convey messages and guide your audience through your content, whether on a website, application, or printed materials. By developing a cohesive set of icons that align with your brand's style and messaging, you create a consistent visual language that enhances recognition and professionalism.

Developing iconography involves more than just designing attractive symbols. It requires an understanding of your brand's personality, target audience, and the contexts in which the icons will be used. This thoughtful approach ensures that the icons not only look great but also effectively communicate your brand's messages and improve user interaction.

Icon Design

We developed custom iconography for primary procurement categories using a square grid.

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Iconography design for MedTrust Health Alliance in Fayetteville, Arkansas Made by Unbound Collective
Iconography design for MedTrust Health Alliance in Fayetteville, Arkansas Made by Unbound Collective

Project Proposal Stamp Design

This design features a stylized rendering of the Unbound Collective office, reimagined as the Better Fellas headquarters, acknowledging the origins of our collaborative business efforts.

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Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company


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OUR PROCESS
01
Compass
Compass Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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02
curation
Curation Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Curation
03
customization
Customization Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Customization

Selected Work

001

Kvinna Studio

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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas Made by Unbound Brand Consultants
002

The Ouachitas

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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

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Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

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Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

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Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors Made by Unbound Branding Company
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

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Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company
007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral by Unbound Branding Agency
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas by Unbound Branding Agency
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic by Unbound Branding Agency