The Ouachitas
Brand Identity
Brand Strategy
Event Strategy
Illustration
Nomenclature
Logo and ID Systems
Package Design
Print Collateral
SOP Development
Custom Development
The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.
Celebrating Arkansas's sole National Forest, the logotype of The Ouachitas encapsulates the mystique and charm of its natural landscape, honoring the region's unique qualities.
The brand's collateral draws from an extensive, muted palette, ensuring visual cohesion across all materials.
The visionary behind The Ouachitas, Derek Campbell pairs his community dedication with his culinary ambitions, shaping a distinctive small-town brand.
Matte laminate business cards feature raised gloss ink, serving as a sophisticated statement piece for employees to distribute to prospects.
A section of the menu showcasing the Americana-inspired typographic style, reflecting the brand’s visual voice.
The Ouachitas fosters community engagement through mission-driven branding. We captured this sentiment with two badges— prominently featured on most collateral.
The preferred version of the 'Made in Mena' badge incorporates a full text statement, clearly conveying the brand's community-focused sentiment.
Our coffee label system is meticulously designed, driven by the logo and full brand color palette, to ensure brand consistency while providing a repeatable and cost-effective system.
Dynamic animation highlighting the coffee labels' full spectrum of color differentiation, enhancing both employee and patron engagement.
Each coffee pouch reflects The Ouachitas commitment to mastery, with detailed preparation suggestions.
This text-only variant of the coffee segmentation badge distinguishes coffee offerings for The Ouachitas brand.
Featuring both logo and text, this badge delineates the dining segment of The Ouachitas, distinguishing its culinary effort in addition to coffee.
The interior and exterior menu spread, presented on newsprint in monotone ink—paired with a shot of espresso and pallette cleanser.
Rounded 32 oz. growlers reminisce Ouachitas region apothecary cure-alls of old, combining historical allure with modern whim from MMXX Year.
Double-walled coffee cups feature timeless branding, designed for durability and sustained use.
Simple, craft 7" pizza boxes are adorned with custom-designed stickers, applied in-house.
Each keg collar showcases The Ouachitas logo, facilitating quick recognition and enhancing brand visibility among distributors and bartenders.
Miscellaneous logotypes showcasing a variety of The Ouachitas' crafted brews.
Select brews were canned for local distribution, including Dead To Me, La Huerta Clara, and Carney Man.
Our keg wraps are designed with maximalist type, aiding in quick identification and enhancing the visual appeal from any angle.
A continuation of the Ouachitas beer can branding, displayed in a monochrome palette to communicate the light brew.
The Ouachitas offers a wide selection of beers, each varying in color and style, crafted to cater to diverse palates.
For the Dead To Me brew, we developed a seamless blackberry pattern background, perfectly complementing the can's cylindrical form and adding a subtle elegance to the visual identity.
Main Squeeze, a fusion of blood orange and lemonade, features a classic pin-up girl illustration, marrying vintage aesthetics with contemporary taste.
Each beer variety is given a unique typographic identity, tailored to match its specific character, while unified color and texture enhance brand cohesion.
As with all canned brews, the Carney Man beer line features a centric brand mark complemented by adaptable vector assets, designed for versatile use across various compositions.
The Madd Ox branding is brought to life through an art-directed photoshoot, capturing the product in natural settings that resonate with the overarching brand motif.
We designed animated posters for the Shady Mountain Beer Fest, capturing the festive spirit and promoting the event with dynamic visual appeal.
Client........The Ouachitas
Photography...Sarah Oden
©
.........Unbound Collective
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A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
Selected Work
