The Ouachitas
Art Direction
Brand Identity
Brand Strategy
Event Strategy
Illustration
Nomenclature
Logo and ID Systems
Package Design
Print Collateral
SOP Development
Custom Development
The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.
Nº 001 — Logotype
Celebrating the distinct spirit of Arkansas’s sole National Forest, The Ouachitas logotype distills the beauty and mystique of the land into a visual identity that evokes belonging, wonder, and quiet strength.
Nº 002 — Color Palette
Drawing from a carefully curated muted palette, the brand’s collateral maintains a consistent visual language that supports recognition and reinforces trust at every touchpoint.
Nº 003 — Derek Campbell
Driven by both community and creativity, Derek Campbell leads The Ouachitas with a vision that merges hospitality, local identity, and small-town charm into a brand that feels as grounded as it is aspirational.
Nº 004 — Business Collateral
With a matte finish and raised gloss accents, these business cards are designed to elevate first impressions, offering employees a high-touch, brand-aligned way to connect with patrons or prospects.
Nº 005 — Typographic Style
With bold, Americana-inspired typography, this menu layout reflects the brand’s identity and creates a memorable first impression by blending tradition with modern character.
Nº 006 — Made In Mena Badge
The Ouachitas channels its commitment to community through mission-driven branding. Two custom badges serve as visual anchors, appearing throughout collateral to consistently express the brand’s values.
Nº 007 — Made In Mena Text Badge
The preferred version of the ‘Made in Mena’ badge features a full-text statement, offering clear communication of the brand’s local roots and reinforcing its commitment to community.
Nº 008 — Coffee Label System
Designed for both brand recognition and ease of production, the coffee label system uses the full color palette and logo mark to create a unified shelf presence that scales seamlessly across all coffee products.
Nº 009 — Coffee Label System
Dynamic animation highlighting the coffee labels' full spectrum of color differentiation, enhancing both employee and patron engagement.
Nº 010 — Coffee Pouch Design
Each coffee pouch reflects The Ouachitas commitment to mastery, with detailed preparation suggestions.
Nº 011 — Coffee Segmentation Badge
This text-only variant of the coffee segmentation badge distinguishes coffee offerings for The Ouachitas brand.
Nº 012 — Dining Segmentation Badge
Featuring both logo and text, this badge delineates the dining segment of The Ouachitas, distinguishing its culinary effort in addition to coffee.
Nº 013 — Menu Spread
The interior and exterior menu spread, presented on newsprint in monotone ink—paired with a shot of espresso and pallette cleanser.
Nº 014 — Coffee Growlers
Rounded 32 oz. growlers reminisce Ouachitas region apothecary cure-alls of old, combining historical allure with modern whim from MMXX Year.
Nº 015 — To-Go Coffee Cups
Double-walled coffee cups feature timeless branding, designed for durability and sustained use.
Nº 016 — To-Go Pizza Boxes
Simple, craft 7" pizza boxes are adorned with custom-designed stickers, applied in-house.
Nº 017 — Keg Collars
Each keg collar showcases The Ouachitas logo, facilitating quick recognition and enhancing brand visibility among distributors and bartenders.
Nº 018 — Beer on Tap
Miscellaneous logotypes showcasing a variety of The Ouachitas' crafted brews.
Nº 019 — Canned Beer
Select brews were canned for local distribution, including Dead To Me, La Huerta Clara, and Carney Man.
Nº 020 — Keg Wraps
Our keg wraps are designed with maximalist type, aiding in quick identification and enhancing the visual appeal from any angle.
Nº 021 — Still Well Can Layout
A continuation of the Ouachitas beer can branding, displayed in a monochrome palette to communicate the light brew.
Nº 022 — Beer Variety
The Ouachitas offers a wide selection of beers, each varying in color and style, crafted to cater to diverse palates.
Nº 023 — Dead to Me Direction
For the Dead To Me brew, we developed a seamless blackberry pattern background, perfectly complementing the can's cylindrical form and adding a subtle elegance to the visual identity.
Nº 024 — Main Squeeze Direction
Main Squeeze, a fusion of blood orange and lemonade, features a classic pin-up girl illustration, marrying vintage aesthetics with contemporary taste.
Nº 025 — Typographic Voice
Each beer variety is given a unique typographic identity, tailored to match its specific character, while unified color and texture enhance brand cohesion.
Nº 026 — Carney Man Direction
As with all canned brews, the Carney Man beer line features a centric brand mark complemented by adaptable vector assets, designed for versatile use across various compositions.
Nº 027 — Madd Ox Canned Beer
The Madd Ox branding is brought to life through an art-directed photoshoot, capturing the product in natural settings that resonate with the overarching brand motif.
Nº 028 — Animated Beer Fest Promo
We designed animated posters for the Shady Mountain Beer Fest, capturing the festive spirit and promoting the event with dynamic visual appeal.
Client........The Ouachitas
Photography...Sarah Oden
©
.........Unbound Collective
Customize Your Branding and Marketing
create memorable Customer Experiences that Drive Revenue Growth
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
Selected Work
Kvinna Studio
The Ouachitas
MedTrust Health Alliance
Handle Barbershop
Fletcher Sparrow Capital Management
Better Fellas
Poco's Beer, Wine, and Spirits
