Poco's beer, wine and spirits
Brand Identity
Illustration
Mascot Design
Typographic Design
Wayfinding and Signage
Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.
The Poco's brand identity is defined by a custom-lettered logotype accompanied by a distinctive mascot, both embodying the playful essence of the brand.
The color palette features Western desert swatches complemented by a subtle green hue, reflective of the sea-foam band that adorns the top of the store.
This type pairing combines a traditional wood type inspired font with our bespoke, robust slab serif, "Poke," achieving a harmonious contrast.
The character Poco is depicted consistently looking to the left, a nod to the narrative of enduring the challenges of smuggling across county lines.
We offer two variations of the full-body mascot, differing only in the placement of Poco's pupil to enhance visual interest.
This representation focuses on the primary Poco’s lock-up, omitting any descriptive text for a cleaner appearance.
Displayed are comparative views of the full-body mascot, with and without color application, to showcase the Poco's mascot design's versatility.
We designed a dramatically hokey slab serif display typeface named, "Poke" as a tribute to both Poco, and the classic wood type-inspired poking manicules we included in the set.
Our simplified color branding reduces production costs and complies with printing specifications, optimizing efficiency while enhancing recognition.
This brand mark is specifically designed for high-impact reverse color applications, ensuring brand consistency across all media.
Featuring a selection of characters that express one of Poco's favorite greetings, this set emphasizes the brand's friendly ethos.
Evoking the spirit of the Old West, these classic manicules are derived from the inspiration found inside of a vintage typecase—enhancing the authenticity and typography.
The initial merchandise rollout features simple, brand-centric designs in a unisex color palette to cater to a broad audience.
The Poco’s brand identity includes four distinct character sets, blending custom designs with digital typography to create a unique visual language.
Canvassing Polk County was a formidable but fruitful endeavor that not only benefited our client but also quenched the thirst of many in Mena, Arkansas.
Client...........Poco's Beer, Wine and Spirits
Illustration.....Jacy Andrews
©
............Unbound Collective
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A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
Selected Work
