Medtrust Health Alliance

We began by distilling MedTrust's core purpose into a powerful guiding principle: "Keep patients at the forefront of your priorities. We will take care of the rest." This became the cornerstone of our branding strategy, infusing every aspect of their new identity with this patient-centric focus. We developed a cohesive visual identity that exuded trustworthiness and transparency, incorporating glassmorphism design elements to reinforce these qualities visually.

Our comprehensive rebrand encompassed everything from logo design and marketing collateral to digital presence, ensuring a consistent image across all touchpoints. We even extended this new brand identity to "Embark," a high-end senior living summit hosted by MedTrust—creating custom maps, invitations, and event collateral that showcased the company's professionalism and commitment to excellence.

The result was a transformed brand that not only reflected MedTrust's existing expertise and professionalism but also enhanced their ability to communicate their value proposition. This new, polished identity provided MedTrust with the tools to more effectively showcase their capabilities, reinforcing their position as a legitimate and trustworthy partner in the senior living industry and opening doors to engage with an even broader range of facilities.