Medtrust Health Alliance
Brand Identity
Brand Strategy
Event Strategy
Iconography
Illustration
Logo and ID Systems
Nomenclature
Package Design
Print Collateral
SOP Development
Template Design
Custom Development
MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.
The MedTrust logo features a shield-shaped, ribbon-fold fortress emblem, symbolizing the letter "M". It is paired with a logotype that epitomizes trust and assurance.
This palette comprises a selection of cool colors meticulously chosen to create a broad contrast range, ideal for developing gradient applications.
A premium, die-cut folder with spot-gloss finishing houses all branded sales collateral. We designed it for mailing or as a leave-behind with potential sales prospects.
This segment highlights various brand components—glassmorphism, a robust type palette, iconography, drop-shadows, and a linear networking motif.
Glassmorphism is a central motif in the MedTrust visual identity system, symbolizing transparency and trust throughout the brand.
Trust and transparency are fundamental to MedTrust's operations. Our research pinpointed eight key differentiators from comparable GPOs, which are prominently featured on transparent, glassmorphic cards.
We developed custom iconography for primary procurement categories using a square grid.
We helped streamline the sales acquisition process into numerical steps to enhance user experience and overall comprehension.
Business cards featuring a matte suede laminate on the reverse side.
A straightforward grid system facilitates rapid onboarding and scaling.
Professionally lit and retouched headshots ensure that the first digital impression aligns with MedTrust prospect's first personal interaction.
All associates display branded email signatures that reinforce the brand's trustworthiness, constantly reminding of the personal connection in every digital interaction.
As relationships within the GPO evolve, we adhere to brand guidelines and ensure all vendors are represented with scalable, clean vector assets.
We leveraged a variety of sales software to develop templates that aid with the acquisition process and enhance employee efficiency.
The business's value proposition is simplified in a voice that resonates broadly, accompanied with engaging branded graphics.
A comprehensive suite of branded collateral was prepared for the annual MedTrust Embark Senior Living Summit in Palm Beach, Florida.
We developed a distinct logotype and a themed color palette for the annual sales summit, naming it accordingly.
This opportunity was used to loosely interpret the brand, creating an aesthetic that resonates with a luxurious three-day beach getaway.
A modern, monochrome illustration of The Breakers® Palm Beach Grand Resort, harmoniously integrated within the MedTrust brand framework.
Nametags designed for the summit include front-facing identification and a digital itinerary on the reverse.
Early prospects received premium foil, die-cut, letterpress VIP invites, accompanied by a summit itinerary.
The VIP invites, reminiscent of vintage airline tickets, were personally stamped before dispatch.
Digital VIP invites provide comprehensive front and back visuals necessary to engage prospects and facilitate summit attendance.
A detailed map of the summit venue outlines all mandatory sessions, providing dates and locations to ensure attendee orientation.
The complete guest collateral package spans from invitation to arrival at the resort, enhancing the guest experience.
Client........Medtrust Health Alliance
Photography...Sarah Oden
©
.........Unbound Collective
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A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
Selected Work
