Little Rock, AR

° F

Better Fellas

Our Role

Art Direction
Brand Identity
Brand Strategy
Illustration
Logo and ID Systems
Market Positioning
Nomenclature
Package Design
Print Collateral
SOP Development
Voice and Messaging
Custom Development

Website

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

Our Objective

Crafting a Playful Brand for a Specialized Google Ads Agency

Challenge

Better Fellas, a Google Ads agency focusing on the home service industry, needed a brand identity that reflected their unique approach. The founders recognized a gap in PPC advertising for home services and built their business around addressing it. They wanted their brand to stand out from the typically serious tone in marketing, showcasing their lighthearted nature while still conveying expertise and effectiveness.

Our Solution

Results

We embraced Better Fellas' vision of bringing humor and approachability to marketing. Our design process focused on creating an identity that balanced professionalism with a playful edge.
We developed a visual style reminiscent of handcrafted paper cutouts, giving the brand a tactile, organic feel. This approach resulted in an inviting design with soft colors that felt both fresh and approachable. We paired this with a script-based font to reinforce the casual nature of the brand.
To add a unique touch, we created a custom badge design that was transformed into a physical stamp. This stamp is used on business cards and other materials, adding an element of craftsmanship and individuality to each piece.

The result is a cohesive brand identity that sets Better Fellas apart in the Google Ads space. Their brand now effectively communicates their expertise in a way that's refreshingly different - lighthearted and fun, yet informative and helpful. This unique approach positions Better Fellas as a standout choice for home service businesses looking for a more personable and effective Google Ads partner.

Nº 001 — Better Fellas Logotype

The Better Fellas logotype merges hip, with a carefree spirit—featuring a refined hybrid of geeky mono-space and script typography.

Logotype design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Collective

Nº 002 — Better Fellas Badge

This badge, while less sleek than the isolated logotype, provides a centric and concise depiction of the the diverse endeavors Better Fellas pursues.

Nº 003 — Better Fellas Sub-Brand

Occasionally, the essence of a sub-brand is captured simply by typesetting a unique family like Goudy Black, with exceptionally tight kerning.

Nº 002 — Better Fellas Badge

This badge, while less sleek than the isolated logotype, provides a centric and concise depiction of the the diverse endeavors Better Fellas pursues.

Nº 003 — Better Fellas Sub-Brand

Occasionally, the essence of a sub-brand is captured simply by typesetting a unique family like Goudy Black, with exceptionally tight kerning.

Nº 004 — Campy, Masculine Colors

The brand identity is defined by earth tones with sporadic accents of contè-colored orange to strategically draw attention within compositions.

Cohesive Branded Color Palette for Better Fellas, Pay-Per-Click Specialists Made by Unbound Collective

Nº 005 — Website Overview

This overview showcases the website in desktop view, featuring custom development and animations that enhance user engagement.

Nº 006 — Digital Textures to Match

Color-matched paper textures are strategically utilized across all digital touchpoints to maintain color and texture consistency.

Nº 007 — A Playful Voice

The brand's copy is intentionally pompous yet playful, supporting the lighthearted but effective results of the ROI Better Fellas yields their clients' PPC efforts.

typographic hierarchy, including larish neue, baton, and apercu typefaces for better fellas, pay-per-click agency in Little Rock, Arkansas Made by Unbound Branding Company

Nº 008 — Letterpress Business Cards

Premium letterpress business cards are hand-embellished with a personalized stamp, showcasing the full Better Fellas Badge asset.

Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company

Nº 009 — Data Collection Pop-Up

This sample demonstrates data collection and text hierarchy for an effective call-to-action, designed to engage and convert.

Nº 010 — Business Card (Front)

Featuring an embossed logotype with matte ivory foil stamping, these business cards add a tactile quality to the robust and refined design.

Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company

Nº 011 — Agency vs PPC

This playful chart contrasts the streamlined efficiency of an exclusive pay-per-click agency with the comprehensive services of a traditional all-inclusive agency.

typographic hierarchy comparison infographic, including larish neue, mabry, and baton typefaces for better fellas, pay-per-click agency in Little Rock, Arkansas Made by Unbound Branding Company

Nº 012 — Website CTA

All website calls to action are direct and concise, leading users to a pricing calculator designed to filter out unqualified prospects.

Nº 013 — Website Footer

The website footer seizes every opportunity to embrace a playful tone, carefully balanced to avoid sounding overly pompous.

Nº 012 — Website CTA

All website calls to action are direct and concise, leading users to a pricing calculator designed to filter out unqualified prospects.

Nº 013 — Website Footer

The website footer seizes every opportunity to embrace a playful tone, carefully balanced to avoid sounding overly pompous.

Logotype design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas, including address and friendly messaging in type lockup Made by Unbound Branding Company

Nº 014 — Custom Slider for Simple UX

A custom slider incorporates five JavaScript variables to succinctly convey the nuances of partnering with Better Fellas, while offering a more engaging and effective alternative to traditional pricing tables with dynamic pricing breakpoints.

Javascript, programming, custom web design solution for better fellas, pay-per-click agency in Little Rock, Arkansas Made by Unbound Branding Company

Nº 015 — Project Proposal Stamp Design

This design features a stylized rendering of the Unbound Collective office, reimagined as the Better Fellas headquarters, acknowledging the origins of our collaborative business efforts.

Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company

Client........Better Fellas
Photography...Sarah Oden

.........Unbound Collective

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At Unbound, we dedicate ourselves to delivering unparalleled focus and expertise to each of our partners.

If you're interested in partnering with us to redefine your brand's design, direction, and strategy, we invite you to connect with us by joining our waitlist. We personally reach out to everyone who joins to discuss your project and goals. Additionally, you will receive regular updates about our projects, insights into our process, and news about opportunities to work together.

Compass

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curation

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customization

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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Kvinna Studio

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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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