Better Fellas
Brand Identity
Brand Strategy
Illustration
Logo and ID Systems
Market Positioning
Nomenclature
Package Design
Print Collateral
SOP Development
Voice and Messaging
Custom Development
Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.
The Better Fellas logotype merges hip, with a carefree spirit—featuring a refined hybrid of geeky mono-space and script typography.
This badge, while less sleek than the isolated logotype, provides a centric and concise depiction of the the diverse endeavors Better Fellas pursues.
Occasionally, the essence of a sub-brand is captured simply by typesetting a unique family like Goudy Black, with exceptionally tight kerning.
The brand identity is defined by earth tones with sporadic accents of contè-colored orange to strategically draw attention within compositions.
This overview showcases the website in desktop view, featuring custom development and animations that enhance user engagement.
Color-matched paper textures are strategically utilized across all digital touchpoints to maintain color and texture consistency.
The brand's copy is intentionally pompous yet playful, supporting the lighthearted but effective results of the ROI Better Fellas yields their clients' PPC efforts.
Premium letterpress business cards are hand-embellished with a personalized stamp, showcasing the full Better Fellas Badge asset.
This sample demonstrates data collection and text hierarchy for an effective call-to-action, designed to engage and convert.
Featuring an embossed logotype with matte ivory foil stamping, these business cards add a tactile quality to the robust and refined design.
This playful chart contrasts the streamlined efficiency of an exclusive pay-per-click agency with the comprehensive services of a traditional all-inclusive agency.
All website calls to action are direct and concise, leading users to a pricing calculator designed to filter out unqualified prospects.
The website footer seizes every opportunity to embrace a playful tone, carefully balanced to avoid sounding overly pompous.
A custom slider incorporates five JavaScript variables to succinctly convey the nuances of partnering with Better Fellas, while offering a more engaging and effective alternative to traditional pricing tables with dynamic pricing breakpoints.
This design features a stylized rendering of the Unbound Collective office, reimagined as the Better Fellas headquarters, acknowledging the origins of our collaborative business efforts.
Client........Better Fellas
Photography...Sarah Oden
©
.........Unbound Collective
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At Unbound, we dedicate ourselves to delivering unparalleled focus and expertise to each of our partners.
If you're interested in partnering with us to redefine your brand's design, direction, and strategy, we invite you to join our waitlist. By joining, you'll receive regular updates about our projects, insights into our process, and news about opportunities to work together.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
Selected Work
