Uncovering the Essence of Your Business

The Compass Session is the central focus of our Compass phase and the origin of its name. It's an immersive, full-day workshop where we guide our partners through a series of strategic exercises designed to extract the very essence of their business. During this session, we work collaboratively to define key elements such as the company's mission, vision, values, business goals, ideal customer, and target audience.

This comprehensive exploration allows us to delve deep into what makes the business unique. By uncovering these crucial insights, we establish a solid foundation for all subsequent phases of the branding process. The Compass Session ensures that the identity and strategy we develop are perfectly aligned with the core of the business, setting a clear direction for growth and success.