Unbound "Un" Logo Mark design

Brand Activation

Bringing Your Brand to Life Across All Touchpoints

Brand Activation is where everything comes together. It's the phase where we take the insights from the brand audit, the strategy we've crafted, and the identity we've designed, and apply them to every touchpoint of the company. This is how we activate the brand and push it out into the world. At Unbound, we believe that a brand truly comes alive when it's consistently and thoughtfully implemented across all areas of the business.

Activation occurs duing the third phase of our process, Customization. During the Customization phase of our three-phase process, we focus on activating the brand in a way that resonates with customers and reinforces the company's unique value.

OUR BRAND
identity PROCESS

Touchpoint
Identification

We work closely with our partners to identify all customer touchpoints—both digital and physical—where the brand interacts with the audience. This ensures a comprehensive approach to brand activation.

Brand Messaging
and Voice

Defining the brand's tone of voice and messaging guidelines helps maintain authentic communication that resonates with the target audience.

Iconography
and Imagery

Custom icons and imagery treatments are created to enhance visual storytelling and reinforce brand recognition.

Brand Style
Guide Creation

We develop detailed brand style guides that serve as a blueprint for all future communications and designs, ensuring the brand remains consistent over time.

OUR BRAND
STRATEGY PROCESS
01

Discovery
and Research

Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.

02

brand audit
and analysis

Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.

03

strategic framework development

Based on our findings, we develop a strategic framework that outlines your brand's vision, mission, values, and positioning. This framework serves as a foundation for all branding efforts, guiding your brand's communication and
visual identity

04

creative
execution

With a clear strategy in place, we move into the creative phase, where we develop your brand's visual identity, including logo design, color palette, typography, and imagery. We ensure that every element reflects your brand's personality and resonates with your audience.

04

implementation
and monitoring

We assist in implementing brand strategy across all channels, ensuring consistency and alignment with your strategic goals. We also set up monitoring tools to track performance and make necessary adjustments to optimize brand impact.

SUB-SERVICES OF OUR
BRAND ACtivation OFFERING

Brand Metrics AND KPI Development

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Brand Metrics and KPI Development involves establishing measurable indicators to assess and track the effectiveness of branding efforts, enabling data-driven decisions to enhance brand performance and achieve business goals.

Brand Monitoring AND Optimization

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Brand Monitoring & Optimization involves continuously tracking and analyzing a brand's performance to identify areas for improvement, ensuring it remains effective, relevant, and aligned with business objectives.

Web design

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Web Design involves creating visually appealing and user-friendly websites that align with your brand identity, enhancing your online presence and effectively engaging your target audience.

Web development

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Web Development involves coding and programming your website to ensure it is functional, responsive, and optimized, providing users with a seamless and engaging online experience.

Inbound Marketing Strategy

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Inbound Marketing Strategies involve attracting and engaging potential customers by creating valuable content that addresses their needs, building trust and establishing your brand as an industry authority to drive sustainable growth.

USER EXPERIENCE DESIGN

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User Experience Design involves creating intuitive and engaging interactions with products or services, focusing on usability and user-centered design principles to enhance customer satisfaction and build loyalty.

Custom Development

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Custom Development involves building custom functionalities and integrating APIs into websites and applications, providing tailored solutions that enhance capabilities and meet specific business needs.

SEO Strategy

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SEO Strategy involves optimizing your website and content to improve visibility and rankings on search engines, driving organic traffic and enhancing brand awareness to support sustainable business growth.

Motion Graphics

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Motion Graphics involves creating animated visual content to enhance communication, engage audiences, and bring static designs to life, adding a dynamic element to your brand's storytelling and marketing efforts.

Marketing Automation

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Marketing Automation involves using technology to automate and optimize marketing tasks, enhancing efficiency and personalization to improve customer engagement and drive business growth.

Customer Experience Consulting

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Customer Experience Consulting involves analyzing and improving every customer interaction to create seamless and satisfying experiences, enhancing loyalty and driving business growth through exceptional service.

Funnel Creation

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Funnel Creation involves designing strategic processes that guide potential customers through the buying journey, nurturing leads effectively to increase conversions and drive business growth.

Wayfinding and Signage

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Wayfinding and Signage involve designing navigational systems that help people easily navigate physical spaces while reinforcing your brand identity, enhancing user experience, and creating a cohesive environment.

Selected Work

001

Kvinna Studio

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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas Made by Unbound Brand Consultants
002

The Ouachitas

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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

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Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

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Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

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Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors Made by Unbound Branding Company
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

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Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company
007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral by Unbound Branding Agency
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas by Unbound Branding Agency
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic by Unbound Branding Agency