brand activation
Bringing Your Brand to Life Across All Touchpoints
Brand Activation is where everything comes together. It's the phase where we take the insights from the brand audit, the strategy we've crafted, and the identity we've designed, and apply them to every touchpoint of the company. This is how we activate the brand and push it out into the world. At Unbound, we believe that a brand truly comes alive when it's consistently and thoughtfully implemented across all areas of the business.
Activation occurs duing the third phase of our process, Customization. During the Customization phase of our three-phase process, we focus on activating the brand in a way that resonates with customers and reinforces the company's unique value.
identity PROCESS
Touchpoint
Identification
We work closely with our partners to identify all customer touchpoints—both digital and physical—where the brand interacts with the audience. This ensures a comprehensive approach to brand activation.
Brand Messaging
and Voice
Defining the brand's tone of voice and messaging guidelines helps maintain authentic communication that resonates with the target audience.
Iconography
and Imagery
Custom icons and imagery treatments are created to enhance visual storytelling and reinforce brand recognition.
Brand Style
Guide Creation
We develop detailed brand style guides that serve as a blueprint for all future communications and designs, ensuring the brand remains consistent over time.
STRATEGY PROCESS
Discovery
and Research
Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.
brand audit
and analysis
Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.
strategic framework development
Based on our findings, we develop a strategic framework that outlines your brand's vision, mission, values, and positioning. This framework serves as a foundation for all branding efforts, guiding your brand's communication and
visual identity
creative
execution
With a clear strategy in place, we move into the creative phase, where we develop your brand's visual identity, including logo design, color palette, typography, and imagery. We ensure that every element reflects your brand's personality and resonates with your audience.
implementation
and monitoring
We assist in implementing brand strategy across all channels, ensuring consistency and alignment with your strategic goals. We also set up monitoring tools to track performance and make necessary adjustments to optimize brand impact.
BRAND ACtivation OFFERING
Brand Metrics & KPI Development
Brand Metrics and KPI Development involves establishing measurable indicators to assess and track the effectiveness of branding efforts, enabling data-driven decisions to enhance brand performance and achieve business goals.
Brand Monitoring & Optimization
Brand Monitoring & Optimization involves continuously tracking and analyzing a brand's performance to identify areas for improvement, ensuring it remains effective, relevant, and aligned with business objectives.
Web design
Web Design involves creating visually appealing and user-friendly websites that align with your brand identity, enhancing your online presence and effectively engaging your target audience.
Web development
Web Development involves coding and programming your website to ensure it is functional, responsive, and optimized, providing users with a seamless and engaging online experience.
Inbound Marketing Strategy
Inbound Marketing Strategies involve attracting and engaging potential customers by creating valuable content that addresses their needs, building trust and establishing your brand as an industry authority to drive sustainable growth.
USER EXPERIENCE DESIGN
User Experience Design involves creating intuitive and engaging interactions with products or services, focusing on usability and user-centered design principles to enhance customer satisfaction and build loyalty.
Custom Development
Custom Development involves building custom functionalities and integrating APIs into websites and applications, providing tailored solutions that enhance capabilities and meet specific business needs.
SEO Strategy
SEO Strategy involves optimizing your website and content to improve visibility and rankings on search engines, driving organic traffic and enhancing brand awareness to support sustainable business growth.
Motion Graphics
Motion Graphics involves creating animated visual content to enhance communication, engage audiences, and bring static designs to life, adding a dynamic element to your brand's storytelling and marketing efforts.
Marketing Automation
Marketing Automation involves using technology to automate and optimize marketing tasks, enhancing efficiency and personalization to improve customer engagement and drive business growth.
Customer Experience Consulting
Customer Experience Consulting involves analyzing and improving every customer interaction to create seamless and satisfying experiences, enhancing loyalty and driving business growth through exceptional service.
Funnel Creation
Funnel Creation involves designing strategic processes that guide potential customers through the buying journey, nurturing leads effectively to increase conversions and drive business growth.
Wayfinding and Signage
Wayfinding and Signage involve designing navigational systems that help people easily navigate physical spaces while reinforcing your brand identity, enhancing user experience, and creating a cohesive environment.