Brand audit
Performing a Brand Audit Is a Vital Step to Understanding Where You Are as a Brand
A brand audit is a comprehensive evaluation of a company's brand and its current position in the market. It involves analyzing every aspect of the brand—from visual identity and messaging to customer perceptions and market placement. At Unbound, we believe that understanding the current state of a brand is essential for guiding future growth and crafting strategies that resonate with the target audience.
During the Compass phase of our three-phase process, we conduct an in-depth brand audit to uncover insights that drive meaningful change. This crucial step allows us to identify strengths, weaknesses, and opportunities within the brand, providing a solid foundation for developing effective strategies moving forward.
audit PROCESS
Comprehensive
Brand Analysis
We perform an in-depth examination of all brand elements, including visual identity, messaging, and customer perceptions. This analysis helps identify how the brand is currently perceived and where it stands in the marketplace.
MArketing
position assessment
Assessing the brand's position within the industry, we analyze competitors, market trends, and target audiences. This reveals strengths, weaknesses, and opportunities for differentiation.
Customer Insight Gathering
Understanding customer experiences is vital. We gather and analyze feedback to gauge brand loyalty, satisfaction, and engagement levels among the audience.
Internal
Alignment Review
We examine internal factors like company culture, mission, vision, and values to ensure they align with the external brand image. Consistency here strengthens overall brand integrity.
Actionable Recommendations Development
Based on our findings, we provide strategic, actionable recommendations aimed at enhancing brand performance and achieving business goals.
STRATEGY PROCESS
Discovery
and Research
Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.
brand audit
and analysis
Our process begins with a comprehensive exploration of your business. We conduct in-depth research to understand your industry, competitors, and audience. This phase includes stakeholder interviews, market analysis, and a review of your current brand positioning.
strategic framework development
Based on our findings, we develop a strategic framework that outlines your brand's vision, mission, values, and positioning. This framework serves as a foundation for all branding efforts, guiding your brand's communication and
visual identity
creative
execution
With a clear strategy in place, we move into the creative phase, where we develop your brand's visual identity, including logo design, color palette, typography, and imagery. We ensure that every element reflects your brand's personality and resonates with your audience.
implementation
and monitoring
We assist in implementing brand strategy across all channels, ensuring consistency and alignment with your strategic goals. We also set up monitoring tools to track performance and make necessary adjustments to optimize brand impact.
BRAND audit OFFERING
stylescapes
Stylescapes are enhanced mood boards that help align the company with the proposed visual direction, ensuring all stakeholders have a clear understanding of the brand's future aesthetic before design work begins.
Brand Audit
A brand audit is a detailed evaluation of your brand's market position, offering insights that guide strategic planning and enhance brand performance.
Perception Research
Perception Research involves interviewing team members and customers to uncover how a company is truly perceived, revealing insights that align or contrast with the company's intended image and value proposition.
Market Research
Market Research involves analyzing market trends, competitors, and customer behaviors to understand a company's position in the industry, providing essential insights for strategic decision-making.
Competitor Analysis
Competitor Analysis involves a deep examination of industry rivals to understand their strategies and positions, enabling companies to identify opportunities for differentiation and strategic advantage.
Rebranding Consultation
Rebranding Consultation involves assessing the pros and cons of rebranding for a company, identifying the most suitable type of rebrand, and providing strategic recommendations to guide the business forward.
Compass Session
The Compass Session is a full-day workshop that uncovers the essence of a business by defining its mission, vision, values, and goals, serving as the foundational step in our branding process.